Improved fan experience at Wembley Stadium

Ahead of a busy calendar of events Wembley Stadium has undertaken a major refurbishment programme to improve the overall fan experience.

On level one is a new, frictionless bar, which will enable supporters to purchase drinks quicker and more conveniently. Bar Tap uses the latest technology so that customers no longer need to wait in line at a dedicated pay point. Users simply tap their card on entry, pick up what they need and walk out, without the need to wait.

The concourse areas on Levels One and Five have also had a refresh. Murals and artwork, tapping into Wembley’s iconic past, have been added to fan breakout areas.

The two screens at either end of the stadium and the digital ribbon, which runs around the stadium bowl have also been upgraded. Both incorporate the latest digital technology, providing higher definition resolutions for improved in-stadium entertainment and messaging.

Elsewhere, digital signage and wayfinding have been improved to help fans navigate their way around the stadium easier.

Chris Bryant, Director of Tournaments and Events, said: “Wembley Stadium has a regular schedule of investment works to maintain industry leading facilities that attract world-class events and enhance spectators’ experience.

“We are always looking at new, and innovative ways to ensure Wembley Stadium maintains its status as an iconic, multi-purpose venue. We want all our guests to have the best experience possible.”