Brand identity unveiled for the 2024 UEFA Champions League final at Wembley Stadium

The final design features local elements from London combined with iconic aspects of the competition.
 
The brand identity for the 2024 UEFA Champions League final at Wembley Stadium will be officially unveiled today at this season's group stage draw at the Grimaldi Forum in Monaco. 

While the design changes every year to show distinctive elements of each host city, the trophy remains at the centre of the visual identity, ensuring consistency between finals and recognisability over time.

This year’s design was inspired by the vibrancy and culturally mixed nature of London. It reflects the energy and constant movement of the city with shapes hinting at the iconic buildings and the urban vastness whilst contrasting with the green spaces that can be found everywhere in London and that are central to so many people’s lives. Wembley Stadium’s iconic arch features prominently.

Created by London-based artist Supermundane, his signature geometric drawings and distinctive use of colours, lines and optical effects have become an instantly recognisable feature of the contemporary design landscape, and his playful and vibrant style helped create a unique visual to aptly represent the ultimate sporting event.  

The 2024 UEFA Champions League final will take place in London at Wembley Stadium on 1 June 2024.